Brand Story

Start

Start

That year, he was 17 years old. He came to Yiwu from a remote village in Jiangxi. In a flash, 21 years have passed. This is the rented house where he lived while working, a place he called home for 13 years. But he never forgot his entrepreneurial dream. This was also his first entrepreneurial base, 170 square meters, which he bought today as a memento.

2004

2004

They moved into a three-room, three-story house, 250 square meters. This was their second move, and they had a hard but fulfilling year. He drove a motorcycle taxi, carried bricks, and worked in processing, all to earn some expenses. During the processing, he gradually explored some popular trends. He boldly tried to develop a novel and exaggerated product, which was deeply loved by European and American customers.

2005

2005

They moved into a three-room, six-story house, 600 square meters. This is their third move, but this time it's different. They achieved this through independent research and development, using their own efforts and wisdom to sell a product that was initially ridiculed by their peers to the streets and alleys of Europe, with competitors now imitating it. This is their first house, bought with the money they earned from their first successful product.

2007

2007

The fourth relocation brought us to a five-story building with five rooms and 1200 square meters. Business was booming, and we occasionally interacted with foreign trade companies outside of Yiwu, which was a significant experience. Although business was excellent that year, I felt a deep sense of unease. I felt as if my fate was in someone else's hands. So, while expanding the business, I also planned a new path for the company. In October of that year, he took his first-ever plane ride and his first trip to Hong Kong.

2008

2008

After the fifth relocation, finally moving into a building that somewhat resembles a factory—a 5-story building with 10 units and 3000 square meters. He was bursting with new ideas, like an overinflated balloon ready to pop at the slightest prick. They finally had their first department (Business Department), and that year laid a solid foundation at "Gongmao". Coupled with the help of the 2009 financial crisis, he received his first award from the Yiwu government (Advanced Worker).

2010

2010

Sixth relocation, 12 rooms, 5 floors, 6000 square meters. This year was their management year. With 150 employees and 23 in management, he gradually felt his personal abilities were limited. So he bought books to read, listened to CDs, and asked everyone he met. Later, introduced by a friend, he enrolled in an MBA and hired a management consultant, truly learning a lot. This year, he received (Outstanding Migrant Contributor), (Preferred Taxpayer), (Top 50 Yiwu City Factory-Type Enterprises), and became (Executive Vice President of Yiwu Jiangxi Chamber of Commerce). It seemed like a year of great achievements, but he didn't feel very settled inside.

2011

2011

The seventh relocation involved 12 mu (approximately 8,000 square meters) and 17,000 square meters of land, plus three rented buildings. There are 350 employees and 60 managers. This year is a crucial year. Departments have been reasonably configured, management is gradually showing results, and business is growing year by year. (Major taxpayer) (YiWu Municipal Committee member) These are affirmations of their achievements by the YiWu government. But they need a place to call home. It is 2012, and they still don't own a single square foot of land. After seven relocations, they are exhausted, and only they know the bitterness and hardship. Where will their eighth relocation be?

Nowadays

Nowadays

I have a dream - to build a large factory producing scarves for the world! We are gradually approaching this dream, and there are two new plans on the screen: one is a factory in Zhejiang, and the other is a factory in Jiangxi.

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